摘要：探析江苏省古镇文化的开发、传承与创新，是源于学界对于专门论述苏南区域内古镇文化传承与创新之著作相对有限。特别是在古镇繁荣发展的今天，伴随着地方政府及个人对于古镇文化旅游资源的过度开发，系列的人地矛盾、模式冲突、同质化竞争及不协调发展等问题已严重困扰古镇长远发展之道路。因此，专门探究江苏古镇文化的合理开发及基于长远的文化传承与创新便成为非常必要之事。 

本文试图通过资料查询、逻辑推理、调查问卷和街头采访等多种渠道与方式，全面而深刻地剖析出江苏古镇及其文化的基本现状与成因。随后依据现状的体现及成因的由来进一步探究通过古镇文化的传承与创新从而转变古镇发展模式之可能，并提出宏观的转变思路与具体的践行措施。最终使文章能对古镇长远发展策略的制定起到一定程度的参考价值。

关键词：区域聚落文化；同质化竞争；江苏古镇文化；创新型典范化；苏南古镇

Abstract: Development, inheritance and innovation of JiangSu Province town culture, is derived from the scholars devoted to works of cultural inheritance and innovation of South of JiangSu ancient town area is relatively limited. Particularly in the town prosperity today, accompanied by the local government and people for the excessive development of the cultural tourism resources, the contradiction between people and land, the mode of conflict, the homogenization of competition and not coordinated development and other issues have seriously disturbed the further development of road town. Therefore, special study reasonable development of Jiangsu ancient town culture and the cultural inheritance and innovation based on long-term becomes very necessary.

This paper tries to inquire, logical reasoning, questionnaire and interview and so on many kinds of channels and the streets by the ways of data, a comprehensive and profound analysis of the basic situation and the causes of JiangSu town and its culture. Then based on the origin of embodiment and causes the current to further explore the inheritance and innovation of ancient town culture so as to shift may town development model, and put forward the macroscopic change train of thought and specific practice measures. Finally the article can make the long-term development strategy of the town up to a certain degree of reference value.

Keywords: Regional Settlement Culture; Homogenization Competition;JiangSu Town Culture; Innovation And Model; The Ancient Town In The South Of JiangSu Province.