摘要：云南蒙自市由北回归线穿境而过，阳光充足、日照时间长，是我国适宜于石榴生长的主要种植地区之一。最开始蒙自石榴几乎都是在新安所批发市场出售，究其原因是：种植分散，技术含量低，产量不高，没有引起政府的重视。但从上世纪90年代起随着全县农业产业结构调整步伐的加快，全县石榴产业得到了空前的发展。经过近二十年的努力，目前蒙自石榴栽种面积己发展到10万余亩，跃居全国首位，蒙自石榴也成为国内石榴名产之一。随着现代技术的快速发展，以及社会和政府的鼎力支持，蒙自石榴的销售渠道也变得多样化。

　　　本文通过对传统渠道的分析，剖析传统渠道的不利之处，提出新销售渠道，希望能给蒙自石榴的未来发展带来更多商机。

关键词：蒙自石榴；传统渠道；销售新渠道

Abstract:Yunnan Mengzi city by the tropic of cancer wear, sunny, sunshine time long, and is suitable for the growth of the pomegranates in China mainly grow is one of the areas. The Mongolian pomegranate is almost begun in the wholesale market Xian, investigate its reason is: grow scattered, technical content is low, output is not high, did not cause the government's attention. But in the 1990 s as the county agricultural industry structure adjustment speed up the pace of the pomegranate industry to enjoy unprecedented development. After almost 20 years of hard work, now, Mengzi pomegranate plant has developed area of more than 100000 mu to, leaps to national first place, Mengzi pomegranate has become one of the famous domestic pomegranate. With the rapid development of modern technology, and social and the government's full support, Mengzi pomegranate sales channel also become diversified.

　　　Based on the analysis of the traditional channel, analyzes the disadvantages of traditional channels, put forward the new sales channel, the hope can give Mengzi pomegranate future development to bring more business opportunities.

Keywords: Mengzi pomegranate; Traditional channels; Sales of new channels

通过本文分析，可知随着近几年科学技术的快速发展，销售渠道也便得多样化。蒙自石榴销售新渠道也有单一变得多样化，如网上销售，举行与石榴相关的展览会，高赋值产品的研究与开发等。然，众所周知，要发展销售新渠道就得需要各级领导和社会群众的共同努力，如引进先进技术，培养高科技人才，政府的资金投入，加强宣传力度等。因此，从本文所得数据可知蒙自石榴在最近几年的种植面积和产量都大幅度提升。