论中国汽车公司的市场营销_英语论文.doc

资料分类:英语论文 上传会员:萌妹 更新时间:2014-03-10
需要金币500 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:3943
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract: China’s automobile industry experiences rapid development during the 21st century and is facing market competition as well. Marketing mode is the core of the entire enterprise marketing system, therefore establishing a scientific and rational marketing mode is the key to support efficient marketing system operations.In this thesis, the marketing activities of China’s auto corporations are the research objects. The author uses SWOT theory to make a study of Chinese automobile industry. In addition, through the comparative analysis of the  current situation of domestic and foreign auto marketing models, the author points out the main problems of China’s current marketing mode.At last, some proposals are given to help its development. 

Key words: Marketing, Chinese Auto Corporations, SWOT Analysis

 

摘要: 我国汽车工业在21世纪飞速发展,同时面临激烈的市场竞争。营销模式是整个企业营销体系的核心与灵魂,构建科学合理的营销模式是支撑营销体系高效运作的关键所在。本文把我国汽车市场的营销活动当作研究对象,运用SWOT对我国汽车市场的营销模式加以研究分析。同时,通过对国内外汽车市场营销模式的现状的对比分析,作者指出了我国汽车营销模式目前存在的主要问题,并对其发展给出一些建议。

关键词:市场营销;中国汽车公司;SWOT分析

 

相关论文资料:
最新评论
上传会员 萌妹 对本文的描述:The author uses SWOT theory to make a study of Chinese automobile industry. In addition, through the comparative analysis of the current situation of domestic and foreign auto marketing models, the author points out the main problems of Chi......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: