摘要："新冠肺炎"疫情的突然爆发，给中国的外贸和就业以及全球产业链和供应链带来了严重不利的冲击。纺织服装业在我国的经济发展中占据了重要的地位，因此研究其出口业在疫情下的挑战与对策就具有重要的意义。本文将结合新冠疫情下的经济形势,选取东方国际（集团）有限公司作为本次的研究对象，从原料、生产、销售等方面，分析中国纺织服装业出口贸易所遇到的挑战，并针对该行业给出一些可选择的对策，包括贴牌转内销、承接国内生产、产品转型等方法。期盼新冠疫情所带来的经济影响能尽快消退，也希望本文能给依然坚持在该行业的出口企业一些启发。

关键词：新冠疫情; 纺织服装出口; 挑战与对策

Contents

摘要

Abstract

Chapter One Introduction-1

1.1 Background of the Research-1

1.2 Purpose and Significance of the Research-1

1.3 Structure of the Dissertation-2

Chapter Two Literature Review-3

2.1 Previous Studies-3

2.1.1 The Effects of the Trade War-3

2.1.2 High Cost during the Epidemic.-4

2.1.3 Declining Exports-4

2.2 Summary-5

Chapter Three Methodology-6

3.1 Research Questions-6

3.2 Study Subjects-6

3.3 Method of Data Analysis-7

3.4 Summary-7

Chapter Four Challenge and Countermeasures-8

4.1 The Challenges under COVID-19-8

4.1.1 Difficulties in Raw Material Supply-8

4.1.2 Trade Restrictions due to Long Delivery Cycle of Original Orders-8

4.1.3 Failure of Capital Movement due to Bankruptcy of Important Customers-9

4.1.4 The Demand in Trouble due to the Depressed Market-10

4.2 Countermeasures and Choices-10

4.2.1 The Shift of the Market for Export Products from Abroad to Domestic-10

4.2.2 The Reduction of the Original Acceptance Order Standard-12

4.2.3 The Transfer of the Production Line from Garments to  Epidemic Prevention Supplies-13

4.3 Summary-15

Chapter Five Conclusion-16

5.1 Summary of the Results-16

5.2 Limitation and Suggestions-16

References-18

Acknowledgements-