摘要：新冠肺炎疫情的全球持续蔓延，使得世界经济和贸易受到重创，国际市场需求锐减，国内生产、国际物流、投资和外贸均受到不同程度的影响。珠三角一带凭借着地理及上世纪政策优势，在对外贸易领域已发展相当成熟，而江门市于珠三角城市群中一直扮演着“加工者”角色，大多数中小型传统外贸企业以代加工不锈钢产品再出口至欧美、中东等国家为主。疫情发生以来，江门市传统外贸行业收益降幅明显，大受打击，而跨境电商却在以疫情中逆风而上，交出一份不俗的成绩单。在“互联网＋”背景下，传统外贸向跨境电商转型已成主流，因此，本文将通过调查江门传统外贸企业疫情间表现，分析其所在困境，再深入探讨转型跨境电商的必要性和存在问题，最后提出相应对策，通过趋利避害，努力寻求自身转型升级。这将有利于促进传统中小外贸企业顺利实现转型升级，对于促进全市经济社会平稳发展更具有重要的作用。

关键字：新冠病毒  传统外贸企业  跨境电商  转型升级

Contents

摘要

Abstract

Chapter One Introduction-1

1.-Research Background-1

2.-Significance of This Project-2

3.-Methodology of the Research-2

4.  Structure of the Article-2

Chapter Two  Literature Review-3

1.-Introduction-3

2.-Impact of COVID-19 on smes-3

3.  Performance of cross-border e-commerce in the face of the epidemic-4

4.-The necessity of transformation of smes-4

5.  Summary-5

Chapter Three Economic development of Jiangmen under the COVID-19-6

1.  Introduction-6

2.  “Transcript” of traditional foreign trade-6

3.  Difficulties faced by foreign trade-8

Chapter Four The necessity to transform to cross-border e-commerce-11

1.  Introduction-11

2.  Inevitable choice for industry development-12

Chapter Five  Troubles in transition-16

1.-Credit problems-16

2.  Talent shortage-17

3.  High transition costs-17

Chapter Six  Effective Suggestions on Transformation-20

1.  Establish and improve the relevant system of cross-border e-commerce transactions-20

2.  Strengthen the cultivation and retention of cross-border e-commerce talents-20

3.  Reduce costs and improve efficiency-22

Chapter Seven Conclusion-24

Reference-1

Acknowledgements