摘要：如今，由于新媒体技术的普及，女性自我保护的可能性和有效性得到了提高，性别话语结构得到了重塑。在此基础上，也提高了追求性别平等的自主性和可操作性。然而，许多不利的思想和话语也在借助新媒体的力量出现和传播，其中之一就是对女性和女性主义的污名化。这个问题亟需解决，使女性主义摆脱耻辱和歧视。本文梳理和整合女性运动的发展和核心理论，界定了女权主义和污名化的内涵，描述了新浪微博背景下女性主义的污名化现象，展示了女性主义为社会权益而奋斗所处的真实媒体环境，并倡导新浪微博等社交媒体传播两性平等意识，最终建立一个有利于女性追求平等、进步和发展的和谐的社会环境。□

关键词：女性主义；污名化；新浪微博；媒介与性别

Contents

摘要

Abstract

Chapter One Introduction-1

1.1 Research background-1

1.2 Aim of the research-1

1.3 Methodology of the research-2

Chapter Two Literature review-3

2.1 Foreign researches on media and women-3

2.2 Domestic researches on media and women-4

2.3 Domestic researches on stigmatization of feminism-4

Chapter Three Explanation of Key Words’ Definitions-6

3.1 Definition of feminism-6

3.2 Definition of stigmatization-7

Chapter Four Manifestation, Causes Analysis and Countermeasures of Stigmatization in Sina Weibo-8

4.1 Manifestation of stigmatization in Sina Weibo-8

4.1.1 Creating alias for the group-8

4.1.2 Setting labels for the group-8

4.1.3 Alienating the member’s identity-9

4.2 Cause analysis for the stigmatization in Sina Weibo-9

4.2.1 Internal causes of feminist stigmatization-10

4.2.2 External causes of feminist stigmatization-11

4.3 Countermeasures of “de-stigmatization”-12

4.3.1 “Weak spread” of feminism-12

4.3.2 “Intensive spread” of feminism-13

4.3.3 “Knowledge spread” of feminism-13

Chapter Five Conclusion-14

5.1 Summary and conclusion-14

5.2 Innovation and limitations-14

References-16

Acknowledgements