摘要：B2C企业是伴随着网络信息技术的发展而壮大起来的一种新型企业，其发展不断渗透到人们的生活中，对人们的生活方式起到了重要的影响。不同于传统的线下交易，近几年兴起的网上购物，操作简单，轻便快捷，越来越受到消费者的喜爱。因此，人们在网上购物的习惯也会催生除了物流这一大行业，一件货物要想实现空间上的转移，就不得不依靠物流来完成。

从萌芽到现在，我国的物流主要以第三方物流与自建物流为主。就目前来看，多数B2C电商企业选择的是第三方物流，只有少数企业会自己建立物流，京东商城便是自建物流的企业中的“领头羊”了。自建物流与第三方物流都各有优缺点，每个企业的发展状况不同，还需结合SWOT模式来考虑各种因素，选择适合自身的物流模式。

关键词：B2C电商企业；京东物流；第三方物流；SWOT

Contents

摘要

Abstract

Chapter One Introduction-1

1.1 Background-1

1.2 The Aim of the Study-1

1.3 Research Status-2

1.3 Innovation of the Paper-2

Chapter Two an Overview of B2C E-commerce-4

2.1 The Concept and Characteristics of B2C E-commerce-4

2.2 The Concept and Development of Logistics-4

2.3 The Relationship between B2C E-commerce and Logistics-5

Chapter Three Logistics Mode of JD Mall-7

3.1 Introduction to JD Mall-7

3.2 Definition of Self-established Logistics-7

3.3 The Development of Logistics in B2C E-commerce-7

3.4 Combination of JD Logistics and Third-party Logistics-8

Chapter Four JD Logistics Development and Optimization-10

4.1 Introduction of JD Logistics Selection and Operation-10

4.1.1 The Reason Why JD Chose to Build its Own Logistics-10

4.1.2 The Operation Mode of JD Logistics-11

4.2 The Features and Impact about JD Logistics-11

4.2.1 SWOT Analysis of JD Logistics-12

4.2.2 Decentralization of JD Logistics-15

4.2.3 Multiple Channels of Warehouse Sharing-16

4.2.4 The Impact of JD Logistics on Product and Price-17

4.3 Status and Problems of JD Mall Logistics Service System-18

4.3.1 The Problem of Logistics Cost-18

4.3.2 Logistics Distribution Speed Problem-19

4.3.3 Lack of Logistics Information-19

4.3.4 Lack of Terminal Logistics Service-20

4.3.5 Customer Return Problem-21

4.4 Construction and Optimization of JD Logistics-21

4.4.1 Logistics Cost Control and Optimization-21

4.4.2 Accelerate the Speed of Regional Logistics Distribution-22

4.4.3 Improve the Construction of Logistics Information-23

4.4.4 Improve the Capability of Terminal Delivery-24

4.4.5 Provide Accurate Delivery Service-25

Chapter Five Conclusions-26

5.1 Suggestions for B2C Enterprises to Develop Logistics-26

5.2 Limitations-26

References-28

Acknowledgements-31