摘要：互联网技术发展使大量社交媒体不断出现，给经济全球化提供强大的帮助。相比起其它便捷的社交媒体，商务函电在国贸交流中的重要地位无法被撼动。受不同社会因素和文化环境的影响，商务信函的撰写者需考量不同的文化立场，因此函电写作的7 “C”原则或可在跨文化的视觉下进行探讨。本文通过文化差异比较浅析7 “C”写作原则，并以Hofstede（1980，2001）的文化维度理论和Hall（1976）的语境文化理论为理论支撑作进一步解释。本研究收集和采用的信函例子来自大学课程资料和实际应用中的商务信函。分析结果表示，7“C”原则可作为指导商务信函写作和成功跨文化商务洽谈的重要方法论。希望本文研究能为跨境商务从业人员提供有效的信函写作规范。

关键词：7“C”原则；商务函电写作；跨文化商务洽谈

Contents

摘要

Abstract

Chapter One Introduction-1

1.1 Background-1

1.2 Overall Arrangement of the Dissertation-2

Chapter Two Literature Review-3

2.1 Introduction-3

2.2 7 “C” Principles-3

2.1.1 Early Studies of Writing Principles-3

2.1.2 Application on Business Correspondence Writing-4

2.3 Cross-cultural Work-5

2.4 Summary-7

Chapter Three Methodology of Research-8

3.1 Introduction-8

3.2 Research Topics-8

3.3 Data Collection for Study-9

3.4 Procedures-9

3.5 Summary-10

Chapter Four Results and Discussion-11

4.1 Introduction-11

4.2 Writing Characteristics of Business Correspondence-11

4.3 Analysis of 7 “C” Writing Principles-12

4.4 On the Basic Points of Intercultural Theory-13

4.4.1 Writing Strategy from Individualism and Collectivism-13

4.4.2 Writing Strategy from Power Distance-14

4.4.3 Writing Strategy from Cultural Context-14

4.5 Summary-16

Chapter Five Conclusion-17

5.1 Introduction-17

5.2 A Retrospective Overview-17

5.3 Value and Limitations of the Research-17

5.4 Suggestions for Future Research-18

References-19

Acknowledgements