功能对等理论视角下的商标翻译_英语论文.DOC

资料分类:英语论文 上传会员:诸葛紫岐 更新时间:2013-07-27
需要金币1000 个金币 资料包括:完整论文 下载论文
转换比率:金额 X 10=金币数量, 例100元=1000金币 论文字数:6112
折扣与优惠:团购最低可5折优惠 - 了解详情 论文格式:Word格式(*.doc)

Abstract:Nowadays,trademark translation has become an indispensable part in international trade. Trademark, as one of the basic elements of an enterprise, represents not only a specific product but also the identity of an enterprise. Most of the consumers judge a product by its trademark. So trademark translation is one of the most important strategies for a company’s further development. 

   Trademark translation is considered as a part of the developing strategy in a company. In trademark translation, translators need to follow some principles. It requires a translator to have a good command of both the source language and the target language, and he also needs to have the bi-cultural awareness. This paper discusses the basic formation and functions of trademark by presenting abundant relevant examples. The author also explores some methods in trademark translation under the guidance of Nida’s theory of “Functional Equivalence”.

Key words:trademark translation; functional equivalence; methods

 

摘要:商标翻译已经成为国际贸易中不可忽视的一部分。商标作为一个企业的基本元素,它代表的不仅仅是某种特定的商品,还代表一个企业的身份。消费者往往只通过商标来大概地断定一种商品的好坏。因此,商标翻译是企业成功发展的重要策略之一。

   商标翻译被看作是企业成功发展策略的一部分。商标翻译要求译者遵循一定的原则。成功的商标翻译需要译者具备双语能力和双文化的意识。本文通过大量的实例探讨商标的构成和功能,并从奈达的“功能对等”翻译理论的角度,讨论了商标翻译的原则和基本方法。

关键词:商标翻译;功能对等;方法

 

注:本文全文为英语所写的英语论文。只有摘要是中英语写的,全文为英文。

 

相关论文资料:
最新评论
上传会员 诸葛紫岐 对本文的描述:Trademark translation is considered as a part of the developing strategy in a company. In trademark translation, translators need to follow some principles. It requires a translator to have a good command of both the source language and the ......
发表评论 (我们特别支持正能量传递,您的参与就是我们最好的动力)
注册会员后发表精彩评论奖励积分,积分可以换金币,用于下载需要金币的原创资料。
您的昵称: 验证码: