摘要：昭通苹果产业物流在昭通整体物流中占有较大比重。目前，昭通苹果产业物流刚起步，物流配送模式相对单一，研发昭通苹果产业物流配送模式，促进昭通苹果产业物流发展迫在眉睫。本文借助物流理论体系，以苹果产业物流配送模式为突破口，立足昭通苹果产业物流配送模式现状和发展所存在的问题，提出昭通苹果产业物流配送模式的优化措施。

    本文以探讨昭通苹果产业物流配送模式优化措施为主题，为解决昭通苹果产业物流运营体系不健全，物流配送模式单一的相关问题提供可选方案，以进一步提高昭通苹果产业物流的标准化和专业化程度，推动昭通苹果产业物流发展和管理水平的提高，并进一步促进昭通苹果产业市场的扩大。

    本论文分为五个部分：绪论部分介绍了本文研究的问题、目的、背景、意义和国内外相关研究动态；第二部分论述了昭通苹果产业物流配送模式现状；第三部分阐述了昭通苹果产业物流配送模式发展存在的几个主要问题；第四部分探讨了昭通苹果产业物流配送模式的优化措施，根据所述昭通苹果产业物流配送模式现状和发展所存在的问题，探讨昭通苹果产业物流配送模式优化的几项措施；第五部分为总结与展望，介绍了本文的研究成果及对以后发展前景的展望。

关键词：苹果产业；配送模式；优化

Abstract:Apple logistics industry is taking large proportion in logistics of Zhaotong city. At present, Zhaotong city's apple industrial logistics just started, the logistics distribution mode is relatively backward, researching Zhaotong city's apple logistics distribution mode, promoting the development of the apple logistics industry of Zhaotong city is imminent. These papers as the logistics theory system to the basis, as apple industry logistics distribution mode to a breakthrough, based on its apple industry logistics distribution mode and present development situation, proposing the optimization scheme of apple industry logistics distribution mode.

　　　This paper as apple industry logistics distribution mode optimization scheme to the theme, for solving the apple industry logistics operation system of Zhaotong city is not complete and the backward of apple logistics distribution mode providing alternative scheme. Further improve the standardization and professional degree of Zhaotong city's apple industry, and promote the development of the apple industry 

　　　This paper is divided into the five parts: The first chapter of this paper introduces the problems, purpose, background, significance and the domestic and foreign relevant research dynamic. The second chapter of this paper discusses the status of the apple industry logistics distribution mode of Zhaotong city. The third chapter of this paper expounds the main problems of the apple industry logistics distribution mode's development. The fourth chapter of this paper discusses the optimization scheme of the apple industry logistics distribution mode of Zhaotong city, according to the apple industry logistics distribution mode of the existing status and development of Zhaotong, this paper out of Zhaotong city's apple industry logistics distribution mode of optimization several schemes. The fifth chapter of this paper summarizes and outlook, this paper introduces the achievements and the prospect of development prospects for the future.

Keywords: Apple industry; Distribution mode; optimization