摘要：本文结合当下电子商务存在的信用风险以及其管理控制，开展对电子商务信用风险的研究，采用文献资料，案例分析等研究方法，提出了如何控制电子商务信用风险的总体框架。重点阐述了电子商务企业和政府两者应如何解决虚拟市场中的信用风险问题。企业要提高交易平台在技术方面的保障（例如完善信用评价管理机制、网络身份实名认证机制、交易过程纠纷解决机制）。政府要坚持立法先行的原则，从制度上保障信用评价体系的服务效率和可持续性，其次建立有效的监督机制，规范企业信用管理活动，加强对交易主体的诚信教育。企业和政府携手打造诚信电子商务平台。

关键词：电子商务；信用评价体系；控制信用风险

Contents

摘要

Abstract

Chapter One Introduction-1

1.1Definition-1

1.2 Significance and Purpose-1

1.3 Research Method-2

1.4 The Status Quo of China’s E-commerce Credit Governance-3

1.5 Problems Existing in E-commerce Credit Governance-4

Chapter Two Case Study About Taobao-6

2.1 Status Quo and Characteristics of the Transactions at Taobao-6

2.2 Types of Credit Risk at Taobao-7

2.3 Causes for Credit Risk of Taobao-8

2.4 Suggested Internal Countermeasures to Manage Credit Risk for Taobao-10

Chapter Three Further Proposals to Manage Credit Risk-15

3.1 Establish a Combined System of Credit Investigation and Defense-15

3.2 Improve Laws, Regulations, and Mechanism on E-commerce Security-16

3.3 Organize Honesty Education to Strengthen the Industry's Credit Awareness-16

3.4 Strengthen Support for the Development of the Intermediary Industry-17

Chapter Four Summary-18

References-19

Acknowledgements-21