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中文摘要:随着当今全球经济一体化的不断发展,国际交流和贸易活动的日益频繁,中国与各个国家之间有越来越紧密的商业和贸易往来。在许多语言中,商务英语是对外经济贸易活动的重要交流工具。商务文化意识作为商务英语的重要组成部分,不仅代表着中国商务文化的软实力,还代表着我国对外商务谈判的国际位置。为了提高我国在国际商务谈判中的地位,我们应对学生的商务文化意识加大培养力度。 本文采用了文献资料法研究了在商务英语教学中怎样培养学生商务文化意识,首先,对在商务英语的教学中培养商务文化意识的现状进行了探讨。其次,分析了文化意识培养在商务英语教学中的重要性。最后,对文化意识的培养在商务英语教学中提出了几点具体措施。旨在提高我国商务英语专业学生的整体素质,为我国经济发展输入更多高端商务英语专业人才。
关键字:商务英语;商务文化意识;商务英语教学
Contents Abstract 中文摘要 I Introduction-1 II The Current Situation of Business Cultural Awareness Training in Business English Teaching-2 2.1Separation of Language Skill Teaching and Cultural Infiltration-2 2.2 Teachers' Quality Needs to be Improved-3 III The Importance of Fostering Business Cultural Awareness of Business English Teaching-5 3.1 Needs of Economic Development-5 3.2 Improve the Quality of Business English Professionals-5 IV Specific Measures to Cultivate Business Cultural Awareness in the Teaching of Business English-7 4.1 Improve the Quality of Teachers-7 4.2 Give Full Play to the Combination of Teachers' Leading Role and Students' Main Body-9 4.3 Innovate Business English Teaching Methods and Enhance Corporate Cultural Sensitivity-10 4.4 Combination of Business Simulation and Teaching Practice-13 Conclusion-16 References-17 Acknowledgements-18 |

