中文摘要：随着中国对外开放的不断发展，对外贸易的不断扩大，商务谈判也越来越多。商务谈判是一种需要使用语言来沟通和交流的行为，语言是促进商务谈判双方和谐沟通的有力工具，谈判手对语言艺术的使用不仅会影响到商务谈判氛围，而且会影响到整个商务谈判的结果。因此，语言在商务谈判中起着至关重要的作用。本文围绕“商务谈判中语言艺术的应用”这一核心进行论述。首先，介绍商务谈判的概念及与语言艺术的关系，进而引出商务谈判中语言艺术的重要性；其次，总结出商务谈判中的语言艺术的特点，包括：客观性、针对性、逻辑性、规范性等；最后，再从叙述、提问、答复、说服四个方面对商务谈判中语言艺术的应用进行分析和总结。通过本文对商务谈判语言艺术的论述，希望可以在今后为从事商务谈判的人士提供理论参考，使谈判向着预期的结果顺利进行。

 

关键词：商务谈判；语言艺术；应用艺术

 

Contents

Abstract

中文摘要

I Introduction-1

II Business Negotiation and Language Arts-3

2.1 Definition of Business Negotiation-3

2.2 The Relationship Between Business Negotiation and Language Arts-4

III The Importance of Language Arts in Business Negotiation-6

3.1 Tools to Express Their Views for Negotiation-6

3.2 Mediums to Implement Negotiation Strategies-6

3.3 Cores to Coordinate Negotiation Relationship-7

3.4 Keys to Guide Successful Business Negotiation-8

IV The Characteristics of Language Arts in Business Negotiation-9

4.1 Objectivity-9

4.2 Pertinency-9

4.3 Logicality-10

4.4 Normalization-11

V The Application of Language Arts in Business Negotiation-12

5.1 Arts of Narrating and Application-12

5.2 Arts of Questioning and Application-13

5.3 Arts of Responding and Application-14

5.4 Arts of Persuading and Application-15

Conclusion-16

References-17

Acknowledgements-18