摘要

　　　举世瞩目的中医药，是祖国医药学宝库中的瑰宝。它具有独特的理论体系和丰富的临床经验，它是勤劳的中国人民长期与疾病斗争的经验总结，为中华民族的繁衍昌盛立下了不朽的功绩。堪称瑰宝中之瑰宝的北京同仁堂是久负盛名的老药铺，至今已有341年历史。本文的主要内容是同仁堂的创立伊始、中期同仁堂的动乱、同仁堂的中兴、中华人民共和国成立之后同仁堂的历史概况及制度改革，同仁堂在当今发展的优劣势及解决方案。目的在于通过历史资料以及社会调查，对同仁堂在北京、中国乃至世界的发展历史进行研究考察，使人们更明确地了解同仁堂的发展史，及其在当今发展的优劣势，从中得到解决方案，并对于非物质文化遗产以及中国医药文化的发展传承具有重要的意义。

关键词：同仁堂，中医药，品牌发展

Abstract

　　　Attracts worldwide attention the Chinese medicine, is in the motherland medicine treasure house treasure. It has the unique system info and the rich clinical experience, it is the industrious Chinese people for a long time the experience summary which struggles with disease, has established the immortal merit prosperously for Chinese nation's multiplication. May be called in the treasure treasure Beijing Tongrentang is the long standing reputation old Chinese medicine shop, until now had 341 year history. After this article primary coverage is Tongrentang's establishment beginning, the intermediate stage Tongrentang's turmoil, Tongrentang's resurgence, the People's Republic of China was established, Tongrentang's historical survey and the system reform, Tongrentang the superior inferiority which and the solution develops now. The goal lies in through the historic information as well as the social investigation, to Tongrentang in Beijing, Chinese and even the world historical development carries on the research inspection, makes the people to understand explicitly Tongrentang's history, and is developing now the superior inferiority, obtains the solution, and has the vital significance regarding the non-material cultural heritage as well as the Chinese medicine culture's development inheritance. 

Key word: Tongrentang, Chinese medicine, brand development