中文摘要：伴随着全球化的进程,越来越多来自世界各地拥有不同语言和文化背景的人们使用英语作为通用语进行相互交流。为了能够更好地了解这种交流方式,给商务英语专业学生以指导，我们需要对商务交流以及其他语用现象进行探究。本文介绍了在当前国际国内形势下，培养商务英语专业学生商务交流能力的重要性与必要性,首先描述了我国商务英语培养目标要求，提出了好的商务沟通能力有助于就业。其次分析了我国现阶段培养模式中存在的突出问题，查找了原因并进行了分析，以及提出了商务沟通能力的培养方法，应该从人文素养、课程改革和校企合作这三方面加强，构建了商务交际能力发展的学习模型。最后，提出了新的商务沟通能力的培养方法与教学策略。希望本文的研究能为今后的教师教学和提高学生的商务交流能力提供有益的参考和理性的建议。

 

关键词：商务英语；商务交流；培养模式

 

Contents

Abstract

中文摘要

I Introduction-1

II The Necessity of Cultivating Business Communication Competence- 2

2.1 The Requirements of Training Objectives for Business English Majors- 2 

2.2 International Business Practice Requirements- 4

2.3 The Improvement of Business Communication Is Conducive to Employment- 4 

III The Cultivation Methods of Business Communication Ability- 6

3.1 Strengthen Awareness and Guidance, Improve Humanistic Literacy-6 

3.2 Deepen the Reform of Business Communication Courses and Form a Systematic Training Mechanism- 6

3.3 Enrich the Communication Means and Methods in School-Enterprise Cooperation

- 9

3.4 Use Social Practice as a Platform to Build a Big Communication Concept- 11

3.5 The Learning Models of the Development of Business Communicative Competence- 11 

3.6 Teaching Strategies- 12

IV The Cultivating Goals of  Business Communicative Competence-14

4.1 Determine the Training Objectives of Business Communication of Business Students- 14 

4.2 Setting Up Teaching Objectives-14

Conclusion- 16

References-17

Acknowledgements- 18