中文摘要：近年来，“诚信”已经成为一个广泛关注的话题。诚信经营是政府和企业在生产经营过程中，通过诚信体系建设和打造诚信品牌，使企业真实，注重信誉，遵守不欺诈、以达到取信与社会和谐发展的目的。

现代管理既包括企业内部管理的诚信，也包括有关政府部门对企业外部信用的监督和管理，两者结合实现可持续发展，创造良好的信贷市场条件。企业在寻求自身生存和可持续发展的过程中也离不开可持续发展战略，应考虑实现企业经营管理的目标和提高企业的市场地位，并使企业在竞争领域一直处于领先地位。在未来扩张的经营环境中始终保持持续的盈利增长和能力的提高，确保企业长期长寿。

本文指出了诚信营销是企业发展的必经之路，论述了开展诚信营销的价值，并从营销组合诚信、员工诚信、企业诚信等方面对企业如何开展诚信管理进行了专题研究。目的是加强诚信文化建设以达到现代企业的诚信管理。

 

关键词：信用营销；现代企业；诚信管理

 

Contents

Abstract

中文摘要

I Introduction-1

II The Benefits of Integrity Management-3

2.1The Benefits of Integrity Management for Building Corporation Culture-3

2.1.1 The Good Faith Is to Promote the Spirit of Enterprise Productivity-3

2.1.2 Honesty Is a Bridge to Promote Effective Communication between Inside and Outside the Enterprise-4

2.1.3The Good Faith Is the Foundation of Enterprise Survival and Development-5

2.2The Benefits of Integrity Management for Promoting Branding and Increase Purchase-5

Ⅲ Measures Taken by Enterprises to Promote Integrity Management-7

3.1 Upgrade the Recruitment System Strictly and Set Up a Integrity Mechanism-7

3.1.1 A"Field Choose Horses" Mechanism of Choose and Employ Persons-8

3.1.2Improve Enterprise Human Resources Management Ability-8

3.1.3The Ability of Enterprise Economic Management under the Network Environment-9

3.2 Cultivate the Integrity Culture-9

3.3 Offer Integrity Courses-12

Conclusion-14

References-16

Acknowledgements-17