Abstract

 

In the context of the rapid development of global economy, this paper starts from the concept of terms of address, goes deep into the concept itself, classifies the address forms, and adopts the case analysis method to study the use of address terms in two kinds of communication situations. From the perspective of pragmatics, this paper analyzes the differences and the influencing factors in the use of the address terms in different situations, and recognizes the importance of the proper use of the terms of address, and master the appropriate use of address forms in different business communication.

 

 

Key words : terms of address; business English communication; pramagtics; politeness principle

 

Contents

中文摘要

Abstract

1. Introduction 1

1.1 Need for the study 1

1.2 Purpose of the study 1

1.3 Significance of the study 2

2. Literature Review 3

2.1 Definition of related concepts 3

2.2 Studies on terms of address 4

2.3 Studies on business English communication 6

2.4 Summary 8

3. Methodology 9

3.1 Research questions 9

3.2 Data collection and analysis 10

4. Findings 12

4.1 Types of terms of address 12

4.2 Variations of terms of address 14

4.3 Factors underlying the use of terms of address 15

5.Conclusion 17

5.1 Major findings 17

5.2 Implications 17

5.3 Limitations 18

References 20